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Thursday, February 23, 2012

I am not gifted enough to know what is the best gift


I am not gifted enough to know what is the best gift.

My lesson for the day – size does matter! Before you think otherwise, please read on.

One of my friends at work is getting married and we attended his wedding reception today. There were plans afoot of trying to pool in money and buy a gift. I didn’t want to join the group and planned to get him something on my own. However, there were a couple of other friends who too had similar idea. At which point, we all decided to simply join the bigger group itself.

The final budget was parked in the area of Rs.4,000.00 and by some default process, the onus of buying the gift fell on me. Since it gave me an excuse to leave work earlier than usual, to buy the gift, I accepted this privilege with pleasure.

With the budget in mind, I made it clear to my friends that I would get some silverware item and checked out the options at the Sukran shop in Mylapore - http://www.sukra.com/reachus.html.

Basically it is a small set of lamps with one main piece and two small side pieces. The total cost came to around Rs.4,500.00. Since these had to be gift wrapped, I took a picture of the lamps to show my friends. Since I was very happy with the purchase, I showed it to my parents and my friends with a lot of enthusiasm. The feedback I received was also very good.

But when I showed them the gift box, people were shocked at the size of it. And more than the shock, people also seemed to be genuinely upset that the gift was quite small. Was it my mistake that I took a good picture, but without a reference size? Or was it my mistake that instead of going for the value of an item – in this case not even a notional or emotional value, but an actual value of a costly metal – I should have gone for a bigger sized gift? Should I have bought a big Papier-mâché idol/doll – because for that amount, I am sure one can get something two feet tall on a two square feet base.

So, what is a good gift? Clearly not something I buy. I need to gain the gift of being able to buy the best gift. 

Sunday, February 19, 2012

How to drive away a Wasp


Two Saturdays back, I noticed a Wasp hovering around in my bathroom. Suspecting that wasps are voyeuristic, I shooed it away and closed the windows of the bathroom. I had noticed that the wasp had gone to a dark corner around the water heater and I checked it out. And I found that this creature had built up a 4 inch long “nest”.

I either had to risk breaking up that nest thereby letting lose some small wasps or I had to close the entry and exit for this wasp and let that nest wither away. The first option involved physical acts like stretching to reach a corner at an inaccessible height and on top of it, bracing oneself for stings from wasps. The second option simply necessitated the closing of the windows and door for the bathroom, though it had an inherent risk of asphyxiation. I chose the second option.

After about 10 days, I opened the windows and just two days later, last Saturday, I found the wasp flying inside the bathroom. Cursing my luck, I closed the windows again but within a couple of hours, I noticed the wasp flying around in my room even as I was undergoing a wardrobe change. Believe me, a wasp flying in the room while you are changing clothes is a scary thing. One can try to swat it, but then one runs the risk of letting it sting you. If you leave it alone, it could come harmlessly in our direction, but our senses get us to react badly and we would try running out of the room, an act that is quite impossible to perform when you have one leg inside one tube of your jammies as part of wearing it. Not that it happened to me, am just saying that it could happen to any of us.

Even today, the same wasp (what do I know, they all look the same) was flying around in one part of the room and I found that it had already built a small nest in one of the open shelves, where I had set aside some of my old and useless Cordless phones. I also saw that it was tagging along with it, a small green colored caterpillar like thingy – maybe it was its food or maybe it was part of its metamorphosis or whatever.


So, I now decided that I had to destroy the nest and send a clear message to the wasp that it had to look elsewhere to build its nest. I waited for nightfall and then bravely ventured near the nest. I rattled the phone a couple of times to ensure that there was nobody inside that nest. I even jiggled the wire on which that nest was attached and still found no sign of life. I bravely detached the wire from the phone and after a scary 20 seconds of trying to unwind the wire – part of the fear was that the green caterpillar like thingy may fall off the entrance hole of the nest and fall on my bed – I managed to pull out the wire along with the next. I dumped the whole set into my balcony and shut the door.

I am now hoping that the wasp won’t return, but just to avoid any unsavoury situation, can you please advise me on what I can do to prevent the wasp from entering my room; More importantly, the bathroom?

Thursday, January 26, 2012

The Anniversary that coincides with India’s Republic Day


Today, on the 12th Anniversary of a great event in my life, the time has now come for me to officially document it in this blog. Some of you have heard me narrate the story and for the benefit of the few who haven’t, here is that very interesting event.

We first rewind to India’s first Republic Day of the new millennium – 26-Jan-2000. I was well into my 2nd year at work and it was also just more than a month since my family had purchased our first car – a Cyprus Blue coloured Maruti Suzuki 800 DX. I hadn’t gotten my permanent driving license as yet and was still on my learner’s license. Also, my car driving experience by itself was only 2 weeks more than my car owning experience. Given this situation, I used to drive the car at every opportunity, within my neighbourhood, to gain more experience and confidence.

On the date indicated above, two of my friends from school had dropped home. We then decided to go to the beach. Though the beach is barely 300 metres from home, I opted to take the car. And for reasons I just don’t remember or fathom, those two guys decided to take the bike and not come with me by car.

For such a short distance, it is always faster by bike and those two reached the beach first. I tried to get a parking spot near where they were standing, but couldn’t find one. So I had to drive down a little further, take a U-Turn and park on the other side of the road. When I reached the other side, I was driving slowly, looking for a parking spot. Also, I had my windows rolled down, probably because I didn’t want to use the AC for such a short distance.

Even as I was looking for a spot, some 2-3 guys ran across the road into the lane and appeared to be headed towards my car. One of them reached my car faster than his friends and punched my face! I just had no clue what was happening. Then they all asked me to step out of the car. I did and in a completely disoriented and nervous state, was asking them why there were hitting me. One of those guys was holding me by the scruff of my shirt/t-shirt and another one gave me one more slap.

I was barely aware of what was happening, when a crowd gathered around us. The 2-3 guys were hurling abuses at me and primarily accusing me of trying to run over them! I tried reasoning with them, but I think my voice box refused to pass on to the world, the words that my brain was sending to it.

All this while, the crowd around us was just enjoying their free entertainment for the Holiday. Thankfully, mobile phones especially those with cameras weren’t sold for dime a dozen, else, I would by now be on You Tube.

Anyways, out of the blue, two policemen, on a TVS Champ, came towards this gathering. The crowd finally swung into some action and dispersed. The 2-3 guys also ran away. Being the major சமத்து (innocent) guy that I am, I suddenly got worried that the cops would ask me for my license and on seeing my learner’s license, would probably take me into custody. So, I ended up doing a non-innocent act and fled the scene in my car. 

While you may be engrossed in the narration, feeling sorry for me (or more likely be ROFL), your attention should now be directed towards the two friends of mine, who have been absent from the narrative for the past 2000 words. They now make a re-entry.

When I reached home, I stopped a few meters short my gate, primarily to examine the damage to my face. Just then, my two friends came nearby on their bike and asked me what happened. They patiently heard me narrate the incident. With their support, it was now easier for me to enter my home. My parents obviously got the shock of their life seeing their son with a big blue patch around the right eye and a completely reddened face. We went over the story once again and that is where, I found out more about what happened.

Apparently, after I crossed my friends at the beach, they saw some 2-3 guys walking near the road in a very inebriated condition. A blue coloured car had gone past them and they were miffed by the proximity it had with them. These guys had seen the car go further down, couldn’t track where it really went and when they suddenly saw a similar (similar; not same) coloured car (mine) in the opposite direction, the alcohol in their blood stream made them decide that it was me who had almost run them over.

You would still be wondering why my friends didn’t come over to help. Basically, they first saw me go by; then saw this near-accident and then, they were just chatting and looking elsewhere (at someone I suspect). They saw the crowd gathering a few seconds/minutes later and had no clue that I was there in middle. In fact, they seemed to be looking out for me in some other direction. Only when they saw the crowd disperse and spotted my car also speeding away, did they realise that I too had something to do with that gathering!

Needless to say, they were continuously chuckling while narrating their side of the story.
I was then taken to the Doctor, who gave me some medicines and did some basic cleaning of the external wounds. My colleagues at work had a tough time in accepting that someone as innocent as me could get such beatings, though my boss strongly suspected (in front of my colleagues) that I got whacked by a girl’s sandals.

So there it is; Yours Truly has been a victim of a public beating also known as தர்ம அடி. 

Tuesday, January 17, 2012

Indian TV ads reviewed - #007 - Airtel Friends

This is a review long due.

Airtel started launching a set of ads late last year, with the target audience being the youth who want to stay in touch with every friend of theirs.
While the series has quite a few variants on this theme, what was probably the best was the one about the kid giving a missed call to the Police. The ad can be seen here:

As a series, the ads were good. Conveyed the message clearly, though they couldnt really come up with too many types of friends in individual ads. The jingle was catchy and so was the original "हर एक friend ज़रूरी है" tagline (though the one in Tamizh sounded quite odd).

Sunday, January 08, 2012

Who or what is an MBA?


For quite a long time in my life, I had this aspiration of wanting to hold an MBA degree. I really don’t know why I wanted to do an MBA course, but during my College days, I thought it was the best way for me to move out of the “technical” space. Also, I was generally interested in solving arithmetic and logic problems and felt that the MBA entrance exam would be one place where I could excel. As history has pointed out repeatedly, I don’t do well in exams. And despite my near Ghajini-like attempts at joining some MBA course or the other, I haven’t progressed anywhere.

But this post is not going to chronicle the numerous unsuccessful trysts with MBA that I have had over the years (ranging from entrance exams to joining long-distance courses). Rather, it is going to address something more important – why I don’t want one anymore.

The reason for this change can largely be attributed to my experiences in interviewing a bunch of MBA students who would be passing out this academic year. In few earlier posts, I have shared some interesting experiences I’ve had in interviewing fresh graduates and sometimes, even lateral employees. When I went into this MBA campus recruitment last week, I certainly didn’t expect anything interesting. I was a little off-target.

I asked a few candidates, what courses they studied as part of their electives. There were 2-3 who actually couldn’t list the 5 or 6 major topics that they study. At least 2 guys in Marketing said that Sales was a part of Marketing and 2 others felt otherwise.

There was one other girl who felt that she was quite old; the profile listed her at 26 years of age.

To one candidate, whose profile said that he was majoring in Operations Management, I posed a simple question.
Me: “Assume you have opened a petrol bunk. Can you tell me what all would you do to reduce the operating costs?”
MBA: “I will hire cheap labour”
Me (mind voice): “Maybe he is talking about salary costs. Ok, let me see if he says it directly.”
MBA: “You see, I am from Kerala. And in Kerala, if we employ the local Kerala people, they ask for higher salary. So, I will hire people from other states.”
Me (mind voice): “Whoa whoa whoa”
Me: “What else would you do?”
MBA: “I will install CFL bulbs everywhere.”
Me (mind voice): “Have I come across the joke where they ask how many MBAs are needed to change a light bulb?”
Me: “Ok, moving on…”
As a fresh MBA he was only expected to state where the costs are generally high and that he would focus on the high cost items to see what can be reduced. This guy directly went ahead into the solution and even there, came up with the option of hiring people from other states and switching to CFL bulbs!

Then there was a strikingly good-looking girl who came up to our panel. Her major was in Human Resources. I asked her why she joined an MBA course. Her response was: “Sir, my father works in (Govt. Company) and so we live in that colony. If you see, in my colony, everyone does only B.E/B.Tech. I wanted to be different and so, I decided to do B.Com and then took up this MBA course”.

We gave a simple puzzle to almost all the candidates. It was the standard “How would you get exactly 5L if you use a 3L and 4L jar?” I was actually surprised that the first 2 candidates couldn’t even think beyond “I will cut the jar in half” or “I will look and estimate”. But what surprised me even more was the fact that despite this question being “leaked” out, only the 7th/8th candidate could actually come up with a convoluted answer to the query.

While these responses may pale in comparison to some of the gems I have http://jawaman.blogspot.com/search/label/interview experienced earlier, they clearly showed me that an MBA degree is certainly not of any use, unless you apply your mind. Otherwise, it is just a set of alphabets that one adds at the end of their name. My parents have been asked by quite a few prospective in-laws “The groom doesn’t have even an MBA degree?” and I now understand what that “even” stands for!

Saturday, December 31, 2011

Year 2011 retrospective

A quick summary of how/what 2011was for me: 

The good:
1. First Android phone and also a new laptop
2. Inverter installed at home
3. Cleared out a long pending due (Rakhi gift not given for few years)
4. Trip to Bangalore with parents; that too by 1st AC
5. Visited Thanjavur for a team member’s wedding and enjoyed the temple and museum
6. Drastic reduction in the number of purposeless mall visits

The bad:
1. Still single
2. Had to buy new laptop because the old one crashed
3. Clocked some 12K Kms on self-drive to office
4. Didn’t make proper use of the gym
5. Mother affected by some infection or the other
6. A very promising team member died in an accident

The ugly:
1. Still in the same office
2. Anchored a client visit that pretty showed me what my boss and my Company stands for
3. Watched movies like Ra.One, Deivya Tirumagal and Mankatha
4. Met a potential bride who had no qualms in eating non-veg since it helped her career
5. Had bouts of indigestion and general infections
6. I am yet to start writing a book 

Sunday, December 25, 2011

How the names of my kittens impacts politicians


There is a white female cat that goes around my house and the adjoining ones. We never really supported it, but there were sufficient places around my house where it could hide peacefully. Last year, around this time we found out why it had suddenly taken a liking to an open attic like area at the back of my house – it had used that space to deliver a litter of 4 kittens.

It takes immense self-control to ignore new born kittens and within a couple of days of spotting these, my mother and I were inclined to feed them milk. My father provided the lone voice of sanity, but he was out-numbered by the members of his family.

The next logical step was to name these kittens. I didn’t want to go with the traditional names like whitey or kitty or whatever and inspired by Raghu, I decided to give them Indian or to be more specific, Tamil names. Now, what Tamil names do you give to 4 boisterous kittens, all of whom had silently taken over our house?

Like I mentioned before, this was circa December 2010 – January 2011 and the DMK was very much a potent force. I got my next fit of inspiration and decided to call these kittens – Azhagiri, Stalin, Kani and Maran. Just like that, I clearly hit the jackpot. The names were well received at home (that is my mother) and we went about matching the names to each kitten. There was clearly the rowdiest of the lot and that was assigned Azhagiri. There was one always sticking with the mother and that was assigned Kani. The one that was a little independent was assigned Stalin and the last one, which was also a loner and a white one, was assigned Maran.

By the time January 2011 ended, the kittens had grown up some more and the air in the state was also slowly inching towards the impending elections. I thought I would start chronicling the activities of Azhagiri, Stalin, Kani and Maran and then map them to their namesakes in the Tamil Nadu political circles. Believe it or not, by the time March came around the kittens all disappeared. And it happened one-by-one. Though I don’t remember the order in which they vanished, the fact of the matter is that, they all vanished in a couple of days. You can’t simple say that they grew up and went their separate ways. Because, they did make the odd visits now and then, but by the time summer came about, they were all gone and haven’t been seen since.

And as most readers would be aware, the DMK stalwarts also started seeing a similar impact and within 3 months of losing power in the state elections, all of them have vanished. Or at least, they are not as visible as they were. Pretty much like the kittens.

Now, you are inclined to think that this was nothing more than a coincidence and it was also natural that the DMK leaders would all fade away slowly from the public eye. I would have agreed too, had it not been for history repeating itself.

You see, the mother cat, gave birth to two kittens in November this year (at the same open attic space and prompting me to term that place as “கோஷா ஆஸ்பத்திரி”). Both kittens were as pure white as their mother and it was difficult to tell them apart. Now, seeing this all white brigade, I opted to name the mother cat as peengaan (porcelain in local Tamil parlance) and so the kittens became Cup and Saucer. But I had to make them more Tamil sounding, so I stretched Cup to Kapali and changed Saucer to Sasi.

You know where I am going with this story. Yes, it deals with Sasi’s fate. You see, two weeks back, I woke up in the middle of the night to some strange noises inside my compound. I opened my windows and found two stray dogs (presumably entered from the next house, where the gates are seldom closed) crouching around a bush. I shooed them away and one of them ran in one direction. The other one stooped down, picked up something white and I immediately understood that it was one of the kittens. It then ran away with that kitten in its mouth! It was around 2 AM in the night and at that point, I wasn’t too sure if I really witnessed something real or if I’d dreamt the whole thing.

But the morning clearly proved that it wasn’t a dream, because we found one of the kittens to be missing. The one that was missing was Sasi. And lo, barely 10 days later, Sasikala the udan piravaa sagodhari of Jayalalitha was expelled from the primary membership of the AIADMK party.

Now we have two clear case histories where my naming of kittens has impacted their counterparts in the political world. When the mother cat has her next litter (which my mother says is barely 2 months away), I am now going to stretch my experiment and try the names of some national level politician; maybe Sonia can be the first one!

Sunday, December 11, 2011

Movie review of The Dirty Picture – what is Dirty?


The Dirty Picture is a biopic on Silk Smitha, though the makers of the movie prefer to say that it is just a movie about an item girl in South Indian Film Industry circa 1980. And yet, they have the guts to name the title character, “Silk”, supposedly a take-off on her original name of Reshma.

Since it is a movie about a vamp, there is absolutely no dearth in the skin show from Vidya Balan. And boy has she given us a feast. And for someone who has generally shown more of histrionics on screen, she has been able to carry off this show quite well. But truth be told, her physique is better off not shown.

We don’t have to get much into the story details because it is quite straight-forward. Young girl comes to big city in search of movie chance, ends up becoming an item girl whose in-your-face sexuality becomes a rage, then realises that there is nobody to care for her and finally commits suicide. This is pretty much the story of the original Silk and in fact, many a starlet in the movie industry.

Coming to the good portions of the movie, the best part is easily the dialogues. The first half was filled with lines that packed quite a punch. There are enough double innuendos to keep everyone happy and there are even some straight lines that really hit you. One sample: When a reporter comes to report on Silk’s house, she welcomes him to her one-room shack while taking a bath in her bath-tub right in the middle of the room. She then asks the reporter, “Don’t you want to know about my house?” and he says “When the Devi is giving darshan, why should I write about the temple?” In another instance, she is told to act like she is making love and the Director asks her “Were you thinking about Suryakanth?” She replies, “Why should think of something when I have it!” These may not sound great and you can blame my translation for that. But when you hear it in Hindi and in the context of the movie, you will realise how superb those lines were.

The other good thing about the movie was definitely Vidya Balan’s acting. It is perfectly normal to say that all she did was flaunt a lot of skin, but the sheer brashness with which she carried herself will leave you impressed. And like I mentioned before, she is not one who has ever appeared as a sexy person and so this was clearly out of her zone in terms of the role she essayed. So, definitely, she needs to be given a lot of credit.

The other big names in the movie have also done a pretty good job. There was certainly no hamming on anyone’s part and the overall casting also appeared to be quite good.

I now come to my favourite part of a movie review, the bad stuff. While the screenplay was not as horrendous, like say in Ra.One, there were quite a lot of loose ends that should have been addressed. Let us start with a simple one – the lead character is named Reshma. Now, it may very well be a good name and quite common too, but can you tell me how many Reshmas you know, who come from a village in Tamil Nadu? And that too someone who was born in the 70s?

Moving on to more serious issues, the whole movie is quite vague in terms of timeline. There are vague references to it being the 80s, but a rags-to-riches-to-trenches story cannot simply be narrated without even a cursory title cue that says “a few years later”. At least, if the characters had all aged, I can assume that the Director expected the audience to be intelligent enough to understand that a few years have passed by. But not even one person is shown to have aged – the cinema hero not appearing old can be thought of as a part of his “image”, but what about the producer who discovers Silk? Can’t he at least get a bit of white hair?

I also couldn’t find any concrete evidence on why the lead character suddenly opted to become an item girl. We get to see her try out for a movie chance only once. Then she is offered money to spend some time with an old man in a movie hall. This spurs her on to approach the casting agent and immediately agrees to do an item song. It was not like she came to the big city to become a vamp and so, in the absence of clear ground-work that established her struggles to break into regular roles, her decision to take up dancing sounded quite hollow.

After her first official item song, which is incidentally with the biggest star of the times – Suryakanth – she is shown as having arrived. She goes to a movie hall to watch her movie and the theatre is empty at first. The usher in fact tells her that there would be a crowd soon. Then, just before her song appears, a whole lot of people enter the hall, enjoy the song and then leave the hall when the song is over. If this Suryakanth was indeed a big star, it is shocking to see the movie hall to be so empty at release time. And if the word had already spread about Silk, then interestingly, the “fans” who storm the movie hall somehow don’t realise that their fantasy-girl is sitting right there with them.

In the very next scene, she is seen gloating about her success to the big hero, who for some strange reason is happy that she’s become successful while his movie is clearly not. He even goes to the extent of recommending her to the Director who comes up to discuss his next movie with him. The Director claims to be not interested in sleaze and walks out of the room. Silk is waiting right outside and confronts him – confront in a flirtatious way and not an aggressive manner. Right there she makes a statement that movies sell only because of “entertainment, entertainment and entertainment” and that she, is entertainment! As a punch dialogue it is great, but in the context of her relative inexperience in the movie industry – it is ridiculous. Nobody in the industry, except perhaps those who have strong lineage in it, ever makes such egoistic statements after their first movie.

Another minor fact that has been overlooked is the fact that Stardust has always been only a Hindi movie magazine, whereas it is constantly shown in this movie for reference. Didn’t the movie makers know about Paesum Padam or Bommai? Then there is this character called “Rathna amma”, who appears to be her guardian in the city, but goes missing all of a sudden.

Silk’s relationship with Ramakanth, the brother of Suryakanth, is not clearly defined as well. Did she go after him as retaliation against Suryakanth? Or did she genuinely like him? Or in true movie fashion, did the latter happen as part of the former?

Things move quite slowly in the second half of the movie and slower in the second half of the second half. They could have definitely done away with the song featuring Himesh, especially because it featured him singing a true love song and in contradicting that mood, it had Silk gyrating sexily as ever!

There is also abundance of the Tamil stereotype that an average North Indian sees – every guy in the movie, especially those watching movies or those who are attendants or light boys, are all sporting viboothi! I mean, lot of us do wear it, but not all of us do. There was also this minor irritant in the form of the whole Kanth family appearing in Mallu traditional wear (white silk saree for crying out loud), while they were supposed to be Tamilians.

Yet, I liked the movie and haven’t been able to find that many fundamental glitches. Was it because of the very powerful first half? Or was it because I was able to sympathize with the lead character? Or is it a case of my social sensibilities trying to prove to the world, that this movie has something more than sleaze?

The Silk character says at one point in the movie, that everyone enjoys the dirty pleasure, never accepts it in public and yet, she is the one deemed dirty.  Makes me wonder, if I really like the movie or if I am trying to over-compensate that statement?

Wednesday, November 23, 2011

Paari, Mullai, Thaer, Maruti

Legend has it that one of the Tamizh Kings - Paari Vaendhan - "donated" his chariot (thaer - தேர் ) to help the Mullai (முல்லை ) creeper (could be a variety of jasmine) grow.

I found a similar spectacle in Adyar a couple of days back. But in the modern day, the thaer has been replaced with a Maruti Suzuki 800. And the creeper too, may not necessarily be a mullai.


Sunday, November 20, 2011

Indian TV ads reviewed - #006 - Times of India Chennai Edition

This ad is simply superb.

The ad shows clips of different events that happen around us - typically what you would see in a newspaper. You see a guy holding a newspaper and yet, he is fast asleep.

The ad conveys the message that the reporting in the leading newspaper in Chennai (It is still The Hindu) is quite boring. [It is very much the general perception, though it is also a habit that nobody wants to give up.]

The video clipping has been shot well. And the music - it really puts the listener to sleep.

Awesome ad, though I don't necessarily subscribe to the message being conveyed. 

Sunday, November 06, 2011

Indian TV ads reviewed - #005 - Hero Moto Corp

This is the new ad for the "new" company - Hero Moto Corp.

The purpose of the ad is not really to showcase the vehicles made by this company. This ad is more an exercise in re-branding.

The lyrics and voice-over talk about there being a hero within every Hindustani and that the new name for the heartbeat of the nation is Hero Moto Corp.

I am not qualified enough to say if the ad really delivers on the re-branding effort and that is mainly because, the  ad didn't showcase the vehicles made by the company. The ad features so many different plots and barring a couple of them, they don't showcase the vehicles made by the company.

They do show some random set of two-wheelers going around, towards the end of the ad, but I am not impressed.

The other big complaint I have is with the jingle. I am a HUGE fan of ARR, but I felt that his music wasn't anything great. Especially the part where he drags "Ham mein haim Herooooo o ooo" - yikes.

All in all, the ad didn't work for me!

Friday, October 28, 2011

Ra.One Review – makes me want a “Raw” One


As most of you know, I usually don’t watch Hindi movies in the theaters. And even more, I had made it a point not to watch a Shah Rukh Khan movie. But with Ra.One, I decided to make an exception, for the only reason that Thalaivar Rajnikanth appears in it for one scene. I will get to that scene somewhere later in the review.

In my humble opinion, Ra.One is 

Wednesday, October 26, 2011

Indian TV ads reviewed - #004 - Flipkart.com

These set of ads for Flipkart.com are good.
Ad 1
Ad 2
Ad 3
Ad 4

Fundamentally, these ads serve the main purpose of what is being marketed - benefits of online shopping with Flipkart,com. The best part is that the message is conveyed directly and yet, the ads are funny. Not the ROTFL funny type, but ones that will surely bring about chuckles.
The ads feature kids, who are thankfully, not made to appear as the super smart ones we see in most ads or Indian movies.
On the flip side, there is ample scope for the women to say that the ads are "cute" and "sweet".

I like the ad because it is a series, it conveys its message directly and is a little funny.

Monday, October 17, 2011

Indian TV ads reviewed - #003 - Tanishq Diamond Jewellery

These ads from Tanishq featuring Amitabh and Jaya Bachchan are really cool.

Since there is only so much you can do when it comes to jewellery ads, most of the ads cater only to the emotional aspect - either mushy with young couples or sentimental with family angle.
So, it was quite refreshing to see this first ad and then this follow-up.
It catered to the romantic angle without getting mushy, was funny overall thanks to both AB and JB, talked about the technicalities of the product, indicated that their sales personnel are aware of what they sell and of course, it still stuck to the stereotypes (women always like diamonds and want more of it).

A really good series of ads.


Sunday, October 16, 2011

Steve Jobs, Apple and India

Let me clarify up front that this post has been written purely based on whatever limited knowledge I have about Steve Jobs and Apple. And believe me, that knowledge is indeed limited.
There wont be any statistical references anywhere, so if you see some numbers, it is basically a gut feel that I have.
This post is driven more by assumptions than by facts.
But the good news is that, I am willing to publish all comments that help me correct my views, if they are proven to be wrong.
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Unless you are KumbhaKarna or Rip Van Winkle or any other such character, you should know by now that Steve Jobs, may his soul rest in peace, is no longer alive. If you are indeed KK or RVW or aosc, you now know that SJ is no longer alive.