Sunday, November 20, 2011

Indian TV ads reviewed - #006 - Times of India Chennai Edition

This ad is simply superb.

The ad shows clips of different events that happen around us - typically what you would see in a newspaper. You see a guy holding a newspaper and yet, he is fast asleep.

The ad conveys the message that the reporting in the leading newspaper in Chennai (It is still The Hindu) is quite boring. [It is very much the general perception, though it is also a habit that nobody wants to give up.]

The video clipping has been shot well. And the music - it really puts the listener to sleep.

Awesome ad, though I don't necessarily subscribe to the message being conveyed. 

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