This is the new ad for the "new" company - Hero Moto Corp.
The purpose of the ad is not really to showcase the vehicles made by this company. This ad is more an exercise in re-branding.
The lyrics and voice-over talk about there being a hero within every Hindustani and that the new name for the heartbeat of the nation is Hero Moto Corp.
I am not qualified enough to say if the ad really delivers on the re-branding effort and that is mainly because, the ad didn't showcase the vehicles made by the company. The ad features so many different plots and barring a couple of them, they don't showcase the vehicles made by the company.
They do show some random set of two-wheelers going around, towards the end of the ad, but I am not impressed.
The other big complaint I have is with the jingle. I am a HUGE fan of ARR, but I felt that his music wasn't anything great. Especially the part where he drags "Ham mein haim Herooooo o ooo" - yikes.
All in all, the ad didn't work for me!
The purpose of the ad is not really to showcase the vehicles made by this company. This ad is more an exercise in re-branding.
The lyrics and voice-over talk about there being a hero within every Hindustani and that the new name for the heartbeat of the nation is Hero Moto Corp.
I am not qualified enough to say if the ad really delivers on the re-branding effort and that is mainly because, the ad didn't showcase the vehicles made by the company. The ad features so many different plots and barring a couple of them, they don't showcase the vehicles made by the company.
They do show some random set of two-wheelers going around, towards the end of the ad, but I am not impressed.
The other big complaint I have is with the jingle. I am a HUGE fan of ARR, but I felt that his music wasn't anything great. Especially the part where he drags "Ham mein haim Herooooo o ooo" - yikes.
All in all, the ad didn't work for me!
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