This is a review long due.
Airtel started launching a set of ads late last year, with the target audience being the youth who want to stay in touch with every friend of theirs.
While the series has quite a few variants on this theme, what was probably the best was the one about the kid giving a missed call to the Police. The ad can be seen here:
As a series, the ads were good. Conveyed the message clearly, though they couldnt really come up with too many types of friends in individual ads. The jingle was catchy and so was the original "हर एक friend ज़रूरी है" tagline (though the one in Tamizh sounded quite odd).
Airtel started launching a set of ads late last year, with the target audience being the youth who want to stay in touch with every friend of theirs.
While the series has quite a few variants on this theme, what was probably the best was the one about the kid giving a missed call to the Police. The ad can be seen here:
As a series, the ads were good. Conveyed the message clearly, though they couldnt really come up with too many types of friends in individual ads. The jingle was catchy and so was the original "हर एक friend ज़रूरी है" tagline (though the one in Tamizh sounded quite odd).
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