These ads from Tanishq featuring Amitabh and Jaya Bachchan are really cool.
Since there is only so much you can do when it comes to jewellery ads, most of the ads cater only to the emotional aspect - either mushy with young couples or sentimental with family angle.
So, it was quite refreshing to see this first ad and then this follow-up.
It catered to the romantic angle without getting mushy, was funny overall thanks to both AB and JB, talked about the technicalities of the product, indicated that their sales personnel are aware of what they sell and of course, it still stuck to the stereotypes (women always like diamonds and want more of it).
A really good series of ads.
Since there is only so much you can do when it comes to jewellery ads, most of the ads cater only to the emotional aspect - either mushy with young couples or sentimental with family angle.
So, it was quite refreshing to see this first ad and then this follow-up.
It catered to the romantic angle without getting mushy, was funny overall thanks to both AB and JB, talked about the technicalities of the product, indicated that their sales personnel are aware of what they sell and of course, it still stuck to the stereotypes (women always like diamonds and want more of it).
A really good series of ads.
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