All these deo ads lie, OK?
Ever since I reached an age when using deos started becoming a necessity, I've been hunting for that perfect deo. Perfect not just in terms of its basic functionality, but also the added features that are listed in their ads.
One of the first ones I tried was Denim. Started off with their talc though. And their tag line was "For the man who doesn't have try...too hard". And it had (I think it still does) this image of a guy in a denim shirt and a female hand sliding over his chest into his shirt.
So, I assumed that would work for me, though I didn't have a denim shirt. I'd hoped the deo/talc would do the needful.
But nah! Nothing of that sort ever happened. I wondered where the problem was. Then I realised that I misunderstood the tag line. It clearly said "..who doesn't have try...too hard". I'd conveniently left out the 'too hard' part of it and so had great hope on that product.
By the time I figured this one out, it was many years. I tried couple of other things in between like Old Spice and Gillette. They were good, but not great.
Then a couple of years back, I switched to Axe. Once again, I was smitten by their ads. In any of their ads, you could always see girls falling left, right and center on a chap who used Axe.
Not wanting to be left out, I too tried all the variants they had. But unlike in the ad: no girl did anything to me in an elevator, no girl volunteered to help me at the dry cleaners etc. Life just seemed to be going on as usual.
So I lost interest in Axe as well.
And then, for the past few months/week, there is a new deo in town called Set Wet Zatak. Needless to say, their ads too were quite interesting and promised a lot. I got the deo last weekend and have been using it for the past 5 days.
Let me tell you this: THERE IS NO BLOODY DIFFERENCE. I didn't see any girl getting excited in my presence, no girl started scribbling nonsense on a board and no girl started getting into a fight with her fiance'.
But I am going to take the high road here and assume that all these things did take place, oblivious to me.
All in all, for all you people out there - If you are planning to buy a deo seeing any TV/Print ad, please be forewarned. In my experience all these years, nothing of that sort ever happens.
Just buy something that smells good and doesn't burn a hole in your wallet.
4 comments:
Did you ever try your luck without the deo...
Let you in on a secret... picture 3 girls walking on the road. How do they walk? Hand in hand, hand clasped around waist. Even when they sit down, it is within nanocentimeters of each other. Not to mention the incessant hair stroking and so on. So, if you want action, WEAR DEO FOR WOMEN. I bought a Adidas Body Lotion that I used for 3 days. It was awesome, I smelt so good that I started liking myself. On the fourth day, I read the "For Women" tag on the bottle.
Can't vouch for the "scores-of-women -falling-on-you" effect though, cos I get that all the time.
ez: wearing the working ones isnt working. but not wearing any, will lead to a social uprising to remove me from the midst of society.
superthumby: the last line - quite hilarious man.
Don't see what's so funny in the last line.. "January 13, 2007 11:45 AM". Anyways, not wearing any deo, can actually get you better inducted into our society, judging from the emanations of the millions of brothers and sisters around me !!
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