I love KenKen

Have been playing this awesome puzzle game called KenKen for the last 10 days or so. Its got the basic rules of Sudoku and adds a bit of a numerical twist to the grid. Of course its a much smaller grid, but it leaves you with enough challenges in trying to arrive at the correct solution.
Many thanks to my friend Raji for sharing this puzzle with me and my friends.
You can get more information here.

I see my DOB numbers everywhere

I don't know what kind of phenomenon this is classified as, but somehow, I always tend to spot the numbers in my Date of Birth, at many different places.

Let me clarify. Sometimes while I am watching TV in the night, I suddenly get this inclination to check the time. I use the program scanning option in my Tata Sky and at least some 4 out of 10 times, I see the time as 10:29.

This is not just at nights. Sometimes in the office, when I check my watch, I end up seeing 10:29 quite often.

Similarly, 2 days back, I went by car to the office. Just before starting the car, I checked the odometer (not something I do that often) and lo, this is what I saw:


Is it a case of being able to relate to certain familiar numbers or patterns or is it a simple case of an underlying self-centered obsession manifesting itself at the slightest chance?