Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Sunday, October 16, 2011

Steve Jobs, Apple and India

Let me clarify up front that this post has been written purely based on whatever limited knowledge I have about Steve Jobs and Apple. And believe me, that knowledge is indeed limited.
There wont be any statistical references anywhere, so if you see some numbers, it is basically a gut feel that I have.
This post is driven more by assumptions than by facts.
But the good news is that, I am willing to publish all comments that help me correct my views, if they are proven to be wrong.
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Unless you are KumbhaKarna or Rip Van Winkle or any other such character, you should know by now that Steve Jobs, may his soul rest in peace, is no longer alive. If you are indeed KK or RVW or aosc, you now know that SJ is no longer alive.

Tuesday, March 22, 2011

I don't think I'd survive in Marketing and Sales

Last week, my Department conducted a road-show type of event across the Organization. The purpose of the event was to create an awareness amongst the employees, that Software Testing offered an attractive career in the IT industry. This purpose, was however, the official version. The real reason was mainly to entice those working in other Departments to move to ours.


Since this event was conducted under the auspices of the Organization's senior management, we were allowed to send mailers to everyone, hold some online competitions, create stalls etc. The Stalls were setup with volunteers - comprising of senior managers of the Department - who could be approached to clarify any doubts about Software Testing.

Of course, since my Department was the solely focused on doing only Software Testing, we were allowed to showcase a lot of cool stuff that we do - like creating tools to automate some testing work etc. So, we even had pamphlets printed out and these were to be handed out to the visitors. There was even a small corner at the stalls where we asked the visitors to just fill out a questionnaire and participate in a lucky draw. They all got some candies while filling out the questions too. If this whole setup reeks of what you see in a real estate property fair, truth be told, it was no different.

I too was one of the volunteers