The latest Sprite series of ads are good and I am sure, they also received good response. Then the team owned by SRK - Knight Riders - got Sprite as one of their sponsors. So, the regular Sprite series of ad was extrapolated to include the new partners.
In the new ad, the fat guy says to the boss, that he has brought in all the goonda types, just so that he can scare the opposition.
Hearing this, the team owner asks him as to what those other guys are doing and points him to his cricket team.
They close off the ad with the fat guy being admonished.
But I think, the owner missed a trick completely and must have listened to the fat dude. In any case, the result would not have been any worse!
See the ad here.
And btw, I am very happy that SRK is getting $crewed in IPL 2009.
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